THE FIRST LOCALLY MADE OAT-BASED VEGAN

Press release
For immediate release

Varennes (Québec), February 24th, 2022 - Maison Riviera, one of Canada's leaders in dairy and plant-based trend setting since 1920, is introducing the first vegan Greek-style made with oats grown in Canada that is as good for you as it is for the planet.

After more than a year of research and development, we are pleased to bring you all the qualities of a Greek yogurt, smooth and creamy, without dairy products. 100% plant-based, with 3% fat, it’s made from certified gluten-free oats grown in Canada. The selected oat has the advantage of being healthy and nutritious as well as being a sustainable and eco-friendly crop. Indeed, oat crop require 10% less water than soya, and 95% less water than almond!

Enriched with plant-based protein (it contains 13 g of protein per 175 g serving for the plain version and 11 g for the other flavours), the new Greek-style is high in probiotics with multiple benefits for intestinal health, essential to a healthy system. Easy-to-digest, it’s a good source of calcium, a source of fibre and energy, in addition to being enriched with vitamins A, B12 and D. It’s also cholesterol and preservatives free, as well as free from artificial colours and flavours.

In a 500 g format, it comes in three irresistible flavours : plain, strawberry raspberry and vanilla bean.

The new Greek-style is an addition to our vegan range, which includes Oat based Vegan Delight, Coconut Milk Vegan Delight and Coconut Milk Kefir.

About Laiterie Chalifoux Founded in 1920 in Sorel-Tracy, Quebec, Laiterie Chalifoux was the first manufacturer of the award-winning Maison Riviera brand, which includes fresh cheeses, fine cheeses and cheddars, milk and cream, yogurts, the Petit Pot collection, as well as the plant-based product line.

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For further information
Jennyca Perrot
Brand Manager
[email protected]